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Strategic Plan

The IIABL Strategic Planning process consisted of gathering of internal and external data prior to the Strategic Planning Retreat. The data included a membership survey, leadership survey, and other association data. The information was compiled and presented to participants. The retreat began with a discussion of the strategic planning process, agreement on that process, and a review and discussion about the IIABL Mission Statement. We moved to the SWOT analysis then reviewed and amended the Mission Statement. From the SWOT analysis, we identified goals and objectives. We further developed the goals and objectives through group discussion and exercises, including a review of Current & New Value Propositions. Staff developed tactics based on the information gathered during the retreat process. The following report is the IIABL Strategic Plan adopted by the IIABL Board of Directors.